"James Patterson's newest novel will self-destruct after 24 hours."
THE SELF-DESTRUCTING BOOK
To cement James Patterson’s reputation as The Master of Thrill to the younger generation, we decided to take the usual thrill of reading and book launch of his novels to an unprecedented height. The Self-Destructing Book is the most thrilling reading experience ever created.
To launch the book "Private Vegas," we gave it away for free. The catch, they had just 24 hours before it self-destructed.
HOW IT WORKED
A one-of-a-kind e-book gives you 24 hours to race to the end of the book before it disappears in an arresting fashion.
PRELEASE FILM
"Welcome to an experience that will blow your mind.
Hopefully, not literally."
We released the book through James Patterson’s social media.
The posts themselves were—of course—self-destructing, too.
"A new storytelling tool: Building heightened emotions into the reading experience."
THE EXPERIENCE
Surprise visuals added to the reading experience.
Every reader was connected in real time, creating a community around the experience.
"My attempt to read James Patterson's new book in the 24 hours before it self-destructed."
CASE STUDY
