"Hilarious campaign to relaunch TD Ameritrade."

TD Ameritrade's new investing tools instill confidence. 
Directed by Jody Hill. 

HEADBAND

"Luck might help your everyday life, but don't count on it when it comes to money."

FORTUNETELLER

"As my personal financial psychic you already know what this meeting is about."

For the follow-up campaign, we turned to director Randy Krallman. 

BAGELS

"Look at me, I'm Lance, and I have an awesome trading platform."

CELEBRATION

"No setup fees and no rollover hassle, calls for modest celebration."

"One of the most funny uses of a spokesperson we've seen."

A 360 campaign with a story arc that encompassed the entire NFL season launched on social and continued the narrative through TV, digital and pre-roll.

"Luck" was the opposite of TD Ameritrade's main message of investing with "confidence." 

ANNOUNCEMENT - SOCIAL AND PREROOLS

"No dad, I am not quitting football to be a spokesperson."

SPREADING THE LUCK-TVC

"Does anyone need to make a wish?"

Mid-season, the campaign narrative dumped Andrew Luck, as the spokesperson and assigned him to other jobs within TD Ameritrade. Because, you don't need luck when you have confidence.

RE-POSITIONED ANNOUNCEMENT - SOCIAL AND PRE ROLLS

"To avoid suggesting that you need luck to invest, we're asking Andrew Luck to help with other jobs instead."

TIMESHEETS

"Andrew, will you sign my timesheets?"

OOO

"This is Andrew Luck. I will be out of the office on the week of January 9th..."